A collaboration for a sustainable style.
With Marie Lopez, aka Enjoyphoenix, founder of HonestMind, Kamak aims to unify two different worlds of female representation to join forces around common goals: enhancing diversity while making a positive impact on the environment.
Most of our French readers may know Marie Lopez, also known as Enjoyphoenix, one of France’s most prominent YouTubers and entrepreneurs, who has been creating lifestyle and fashion content for over a decade.
In 2020, the conscious entrepreneur created HonestMind, an eco-responsible e-commerce platform with a focus on solutions designed to facilitate a transition towards a more sustainable consumption of clothing and accessories.
Even though it is relatively easy to want to have a better and responsible consumption behavior, it is far more difficult to find a transparent brand that represents our values and makes pieces that we really like!
This platform puts forward ethical fashion brands through exclusive collaborations for the happiness of conscientious consumers.
We were contacted to co-design a sportswear set, an excellent opportunity to share our vision of fashion and increase the representation of all women on Honestmind.fr.
We believe that oversized fashion is a vehicle for inclusivity and empowerment. By putting the focus on something other than the silhouette, it gives us the opportunity to explore the vastness of female identity.
A blend of urban and feminine style, the piece’s cut and material were inspired by the 90s, giving it a thoroughly high-tech and cosmopolitan style. With a cut and color that is wonderfully balanced between all-time favorite and comfortable essentials. Made in Portugal from 100% cotton
The capsule is available now on honestmind.fr
Let yourself be carried away by the comfort of an oversize outfit!