Make-up and the need to please others

Primo Levi, an Italian writer and Doctor of Chemistry known for his book “If This Is a Man”, in which he recounts his imprisonment in a concentration camp, shares an essential survival tip given by a fellow prisoner: 

“It is important to wash, to shine your shoes, to continue to respect yourself in order to remain a man.”

Primo Levi, If this Is A Man

The current pandemic has reshuffled the cards of our everyday life. Home office, masks and lockdown have called into question long-established rituals. Finally, does make-up still make sense? While many women have cut back on it, the current situation puts into question the intrinsic reasons that drive us to take care of our appearance.

Skincare don’t care

Fortunately, our world did not need a global health crisis to lighten the weight of makeup brushes of these ladies (and gentlemen)’s faces. Originating in Japan, the “skin fasting” method consists of avoiding putting anything on your face for a certain period of time. No cosmetics or skincare products: only clear water. A skin diet that not only strengthens the wallet, but also (and above all) revives the skin’s radiance.

I washed my hair back and front

The hair also tested for you the famous “sebum cure”, an unattractive must-have of 2020, which nevertheless proved its worth in early spring. In fact, not washing your hair for a month is said to make it more beautiful.

Whether it’s a seasonal fad or a slightly extreme routine, one thing is certain: what’s bred in the bones comes back in the flesh (and the hair).

A trend that has taken off

The fashion for “nude”, aka make-up that doesn’t show, has been around since before the health crisis. Celebrities such as Alicia Keys, Gwyneth Paltrow and Reese Witherspoon have abandoned cosmetic filters and/or are making more and more appearances on social media without artifice. A growing societal movement that is considerably reducing the size of make-up kits.

Lockdowns, curfews, home office, masks…These measures have acted as accelerators. We ask ourselves questions in the bathroom. Naked face, “we bare ourselves”, face to face with our contradictions. Does time spent in front of the mirror still have a purpose when interactions are limited? For whom and why do I take care of myself? The answer is up to you. One thing is certain, this house arrest has allowed us all to take stock, even to sort out what we want to keep, remove or consolidate in our daily routine.

When you are the only spectator of your habits, you become aware of the behaviors you do to be applauded. We can’t imitate our neighbors or try to mimic their habits. It is therefore a question of understanding what really makes us feel good. Far be it from me to demonize the cosmetics industry and all the rituals that are put in place to make us look good. The quality of life depends on the questions we ask and the answers we provide. It doesn’t matter what steps you take in your routines: as long as it makes you smile; you have the most essential self-made make-up!

At Kamak we encourage you to be yourself, in every sense of the word. Free from all the tricks or a real firework display, but you, without artifice!

See you soon for a new article! 

https://www.lemonde.fr/m-perso/article/2021/02/11/je-fais-juste-mes-yeux-le-covid-19-va-t-il-demaquiller-les-femmes_6069633_4497916.html

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