Sustained Business Podcast – How to be a “business on a mission”

A brand without a mission is doomed for failure. But how can a business find its “sword”, while thriving and staying competitive in the market? In this episode, we talk with Andy Last, CEO of MullenLowe Salt and author of the book “Business on a Mission: how to build a sustainable brand” on how to find the brand’s social message, the power of labels and the change in consumer and investor behaviour. 

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